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18
2012

L'Université de Nantes lance une licence pro Community Manager

L'Université de Nantes ouvre une licence professionnelle "animation de réseaux et de communautés" en septembre 2013. Dispensée sur le campus de l'IUT de La Roche sur Yon, le programme permettra de former des jeunes qui pourront répondre aux besoins grandissants des agences et entreprises de la région qui sont nombreuses à chercher des community manager.

A partir de septembre 2013, les étudiants de l'Université de Nantes pourront s'inscrire dans une licence professionnelle "animation de réseaux et de communautés". Ce cursus, dispensé sur le campus de l'IUT de La Roche sur Yon, sera géré par Olivier Ertzscheid d'Affordance.info et sera accessible en formation initiale et continue.

Le programme est découpé en huit grandes thématiques. Connaître, animer, rédiger, accompagner, promouvoir, défendre, converser et produire. A l'intérieur de ces sujets, les étudiants aborderont des sujets comme l'histoire des réseaux, la sociologie des usages, le webmastering éditorial, le référencement (naturel et payant), les stratégies cross-media, la veille, des aspects juridiques, les CRM, les langues ou les outils.

Plus d'informations sont disponibles sur le blog dédié au cursus mis en ligne par l'Université. De quoi former plusieurs dizaines de jeunes par an et répondre, ainsi, à une demande grandissante des agences et des entreprises de la région qui peinent souvent à recruter de bons profils pour leurs missions de community management.

Luckeen le 18/07/2012 à 17:01
Bonjour,
Très belle initiative cette licence pro : cela va permettre de structurer les connaissances acquises souvent de façon autodidacte. En attendant, les stages en entreprise proposées actuellement apportent déjà une expérience intéressante en la matière...
Bonne continuation !
olivier ertzscheid le 20/07/2012 à 19:10
Merci de relayer l'info. Et comme expliqué dans ce billet ( http://affordance.typepad.com/mon_weblog/2012/07/licence-pro-community-manager.html ), bien qu'elle réponde à un vrai besoin, la licence pro ne pourra ouvrir que si nous trouvons suffisamment de contrats pro ou d'apprentissage. Donc n'hésitez pas à me contacter pour avoir plus d'infos :-)
Charly le 06/11/2012 à 16:48
Ravi de voir cette formation apparaître à l'IUT de la Roche-sur-Yon ;)
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